SMG Triple the Market Cap of Lympo with Wozniacki Sponsorship


Client : Lympo 

Lympo is a health and wellness ecosystem, with a wallet that rewards users with Lympo tokens (LYM) for sharing and achieving their health goals, including all industry players: personal trainers, gyms, sports and wellness businesses and health insurance.
By tracking health-related data on smartphones and wearables, Lympo aims to build healthy lifestyles and grow the Lympo community. Tokens earned by users can be used to pay for fitness, wellness and other health-enhancing products and services. 
They will also be able to interact with health insurances, sports and wellness businesses and employers who want to encourage their staff to remain healthy.
A passionate team of entrepreneurs, sports and health professionals and a versatile and experienced board of advisors including experts on blockchain for science, health specialists and technology experts make Lympo a frontrunner of the blockchain innovation. 
Lympo is backed by the biggest blockchain names such as Sonic Zhang, Bill Angelidis, Antanas Guoga. It has been actively forming partnerships with elite sportspeople, including world champion Olympic track and field athlete, Andrius Gudžius and fitness trainer Jordan Travers
Brief: 
To secure a high-profile Brand Ambassador to bring Lympo to a global audience
Solution: 
SMG considered it important to find a strong female personality. Lympo is led by another strong female, fast emerging tech star and Lympo CEO, Ada Jonuse.
After extensive analysis of the market, it was agreed that the best target was tennis superstar Caroline Wozniacki.  World number 2 on the WTA rankings, winner of the Australian Open in 2018, she embodied everything about the Lympo brand. She was last month named by Forbes as theWorld's Most Influential Female Athlete– she is ranked 8th on the list of the Most Powerful Women in International Sports 2018. She would be the first ever female athlete to endorse a blockchain product
Caroline was invested into the idea of Lympo from the beginning.: “Sport is my life and what motivates me every morning when I wake up to work hard and be the best I can be. I believe in Lympo’s goal to encourage people to exercise and be healthy.Lympo has a game-changing idea to use technology to inspire positive lifestyle changes and I was particularly impressed by the plans for its Foundation which will support sports events around the world.”
Delivery:
Once the agreement was made with Caroline and her agent Julien Cassaigne, the PR planning commenced within a tight three-week period. Caroline lives in Monaco and had a small window before leaving for a tournament in Istanbul.
SMG conducted a search of PR agencies and secured the services of Calacus PR , renowned for their work on Laureus Sports Awards and numerous tennis professionals. They were enthusiastic from the start.
The plan was formulated to announce the partnership at the time of the Rolex Masters Tennis in Monte Carlo and to secure a high-profile group of international journalists for the announcement. 
Results:
The launch and PR was an overnight success. Calacus were successful in securing PR with global media  with significant stories published in Forbes magazine https://bit.ly/2F1hzbz, on CNN https://bit.ly/2HherKt, Sky News, and multiple national newspapers.
As well as the journalists, the PR agency secured not one but two super yachts in Monaco harbour from which to conduct spectacular photo shoots.
The results speak for themselves with Lympo announcing a triple increase in the value of the company since the announcement was made https://bit.ly/2qLRA3n
The value keeps coming as the PR spreads. It is a perfect bringing together of a great product with the right brand ambassador and fantastic PR company.
SMG are proud to have put this deal together and witness the extraordinary quantifiable results that demonstrate a significant return on investment for the client.
It’s been Game Set and Match for SMG as we continue to be at the forefront of global sports sponsorship when it comes to emerging brand sectors.