SMG Unite AVATrade and Manchester City FC

SMG are delighted to have brokered AvaTrade and Manchester City’s new Official Online Trading Partnership throughout China, Asia and Latin America. 

This partnership will allow AvaTrade to further engage its customers both online and at events, with a range of exclusive offers and promotions which will include Club merchandise and VIP trips to the Etihad Stadium to watch City in action.

“We are delighted to announce this partnership with AvaTrade,” saidDamian Willoughby, Senior Vice President of Partnerships at City Football Group.
“Both organisations share a passion for being innovative and leading the way in our industries. We are looking forward to working with AvaTrade for this season and beyond.”

“AvaTrade and Manchester City are both committed to empowering the lives of our traders and fans, respectively, and giving them the best possible experience. 

Dáire Ferguson, AvaTrade CEO, added: “A true leader constantly seeks new mountain tops to conquer.“Our partnership with Manchester City sets a new bar in the global financial industry and furthers our ongoing commitment to investing in excellence.
“We are very excited as to what the future may bring as part of this fantastic collaboration between two leading brands at the top of their game.”

Stephen Pearson commented, "SMG continue to drive ROI for online trading companies across the world in innovative wide reaching agreements such as this, we are pleased to have provided extensive insight and education to AVATrade and guided them through the negotiation to reach this agreement"

SMG Unite Leo Vegas and Lothar Matthäus

SMG are delighted to have brokered a high profile brand ambassador agreement between Leo Vegas and Lothar Matthäus, further to Leo Vegas acquiring a gaming license in Germany.

Gustaf Hagman, Group CEO, LeoVegas, comments: "The licenses give increased credibility when we collaborate with, for example, media partners, which is important in order to get full effect on our market investments. Our new ambassador also increases the local touch in our marketing, which we know creates loyalty and increased brand awareness. We can now also be even more local on the product side and, especially, add important payment solutions that are important for the German market. This is line with our strategy to enter regulated markets and gives LeoVegas the best possible conditions to accelerate further in the German market."

Matthäus is one of the most successful football personalities worldwide. In his active career he has won nearly every possible title in world football and continued with a string of successes as a coach in several countries. Today he is a highly demanded expert for broadcasters, magazines and newspapers. Lothar Matthäus was the captain of the national football squad for many years. However Lothar Matthäus is also recognized globally due to his extensive career and various trophies he earned throughout the years. The football star has won a number of prizes including European Footballer of the Year, FIFA World Player of the Year, German Footballer of the Year, most capped German player of all time and World Athlete of the Year.

Stephen Pearson, CEO of Sports Media Gaming added "We are delighted to have conceived and brokered this high profile agreement for such a prestigious brand as Leo Vegas in World Cup Year. Our business is proud to unite brands with high profile relevant brand ambassadors!"

Dragon Racing secure one-year extension with InstaForex

Formula E team Dragon Racing have extended their partnership with InstaForex for a further year.

The renewal will see InstaForex’s branding feature on the rear wing of Dragon Racing's cars for a fourth consecutive season, while it will also appear on the all-electric racing team’s driver’s helmets. 
The international broker, which is based in Russia, has been an official partner of Dragon Racing since 2015, when the company’s logo was placed on the team’s car during the first ePrix in Moscow
Jay Penske, the principal and owner of Dragon Racing, said: “Dragon Racing is delighted to welcome Instaforex back for a 4th consecutive season. Their continued support and shared values make for a great partnership that I am sure will continue for many years to come.”
Pavel Shkapenko, development director at InstaForex, added: “The extension of the official sponsorship contract implies not only image-building, which includes branding cars and the drivers helmets with the broker's logo. InstaForex shares the desire of Formula E and Dragon Racing to develop and promote new technologies while taking care of the environment.”

SMG Unite Smarkets and The Jockey Club

SMG are delighted to have brokered Smarkets first ever horse racing sponsorship.
The event exchange has entered the agreement with The Jockey Club, covering a total of 35 racedays throughout 2018, beginning at Wincanton on 6th January.
Covering 11 of The Jockey Club’s 15-strong racecourse portfolio, including Aintree, Epsom, Haydock and Sandown, the deal spans over ten per cent of its 348 meeting scheduled to take place this year. As well as extensive on-course signage, Smarkets will benefit from extensive hospitality and sponsorship of Jockey Club Wifi. 5 of the racedays will be shown live on ITV and all 35 will be broadcast by Racing UK.
In total Smarkets will be sponsoring 240 races, including the prestigious Rose of Lancaster Stakes at Haydock in August.
Jason Trost, Chief executive, said: “We are delighted to be partnering with the Jockey Club and to be integrating our industry-leading betting exchange into the live horse racing experience.The breadth of Jockey Club race days Smarkets will be sponsoring this year is a clear indication of our commitment to the sport, which is one of the most popular on our platform.”
Paul Fisher, chief executive of Jockey Club Racecourses, said: “It’s always fantastic to be able to welcome new partners into our sport and that’s very much the case with Smarkets. Their sponsorship of 35 racedays across 11 of our 15 racecourses means that Smarkets will be playing an important role in the Jockey Club Racecourses calendar in 2018.”

SMG Broker FC Barcelona and Real Madrid Advertising Campaign for NGS Bahis

European sports betting organisation NGS Bet (Bahis) has launched a new long-term advertising campaign targeting sports fans across Europe.Coordinated by SMG in conjunction with Media Agency Group , the multi-format, year-long campaign will see Turkish owned NGS Bet reach its core audience of European football fans, with SMG negotiating an advertising presence for the brand at high-profile football matches from the Spain’s premier division, La Liga.

NGS Bet’s advertisements will feature during all away match fixtures involving Real Madrid and FC Barcelona throughout the course of the upcoming 2017/18 season, a total of 36 matches – the two teams that have a combined following of 90 million fans from across Europe alone.

SMG Broker Pioneering Shirt & Stadium Deal for Sappaya / Bury FC

SMG are delighted to have brokered a pioneering shirt and stadium technology deal between Sappaya and Bury FC.

Sappaya Group, a leading payment services provider, continues to take the lead in the payments industry by teaming up with Bury FC in a Club record agreement.

The deal will see two of Sappaya’s four brands appear on the club’s shirts. Payment gateway PaySec appears on the home shirt, while cashless payments provider tappit takes pride of place on the away shirt throughout the 2017/18 Season.

Sappaya and The Shakers are also committed to introducing tappit’s cashless payment technology to Bury FC’s Gigg Lane stadium – a pioneering move for UK football, more news to follow on this in the coming months.

Sappaya Chief Marketing Officer, Paul Winslow, shared the reasons for the Partnership, commenting “When the opportunity presented itself to Partner with Bury FC we didn’t hesitate. Their ambition and commitment to innovation match ours and we see the club as a fantastic platform to not only showcase our brands but to implement our cashless technology into a stadium environment.”

Bury FC Chairman Stewart Day commented “It gives me great pleasure to welcome Sappaya to the Bury FC family as our new main shirt partner. It’s fantastic to be working closely with a partner matching the ambition of the Football Club and we look forward to building a long-lasting relationship, where both brands can benefit from one another.””.

SMG's Stephen Pearson added " we are delighted to be again at the forefront of another pioneering sports sponsorship agreement , this time in the fast growing payments sector. This is a unique deal allowing Sappaya to promote two of its brands on the playing shirts and utilise its cashless technology in the stadium" 

About Sappaya
Sappaya is a payments ecosystem. It is the parent company of several Payment Service Providers. Individually dynamic; together the form a considerable network of payment solutions. Sappaya creates an infrastructure enabling each entity to be more effective:

About PaySec

PaySec links multiple territories, a comprehensive range of payment methods and billions of potential customers through one Asian payment gateway. The company was founded in 2014 and quickly established crucial relationships with hard-to-reach Asian institutions, particularly in China, Thailand and Indonesia. PaySec is dedicated to offering the best technology for its merchants and aggregates the most relevant payment methods in any given territory to maximise success for its merchants.
For more information see

About tappit 

tappit is a dynamic company specialising in cashless payment solutions for events and permanent venues. Its proprietary platform has been developed over many years to PCI security standards. The tappit product is location neutral and has been implemented in various territories. The technology allows users to store funds on wristbands or cards, enabling venues to work cash-free. The solution uses RFID technology and can be used for one-off events or permanent installations. tappit is the new name for Jade One, with the new brand launching next week to coincide with the new football season.
For more information see

About Bury FC 

Formed in 1885, Bury Football Club is based at Gigg Lane, the clubs home since formation.  After joining the Football League in 1894, the Shakers are now amongst the oldest clubs in English Football.  With a long and proud history, Bury FC are twice winners of the FA Cup and still hold the record for the highest ever score in the FA Cup Final (6-0 v Derby County 1903). Currently playing in the English Football League One, the club holds many unique records in its 132-year history and are the only club in the Football League to have scored over 1,000 goals in each tier of English Football.