SMG Broker Instaforex and Borussia Dortmund Partnership


SMG are delighted to announce it has sourced and brokered a new partnership between Bundesliga giants, Borussia Dortmund, and leading online forex trading company InstaForex. This is an initial two year agreement that will run until the end of the 2020/21 season. 

The partnership incorporates a significant range of assets including the use of new technology that sees Instaforex messages regionally broadcast via digital billboards to Asian markets at Bundesliga home matches.The new alliance will also see InstaForex offer exciting Borussia experiences to the customers who are fans in these markets, including tickets to watch the “Black and Yellows” play at home at Germany’s largest football stadium, “SIGNAL IDUNA PARK”. Moreover it will give a chance to Asian customers of InstaForex to get closer to Borussia without leaving their country by meeting Borussia legends, becoming a part of Borussia’s Asian tour 2020 etc.

Commenting on the new partnership, Ildar Sharipov, founder and President of Instaforex said "At the moment InstaForex is not only a broker but rather an IT company, investing heavily to technology and striving to offer the customers new innovative products on a regular basis. It’s well known that IT plays a very significant role in football too, so were looking not only for a leading team but also for technology evangelists in football which are perfect match to our business philosophy. For these reasons it was a natural choice to align with such a team as Borussia Dortmund. We look forward to working with the club to further our respective brands in the markets of Asia and CIS.


The InstaForex delegation were welcomed to the SIGNAL IDUNA PARK by the COO of Borussia Dortmund, Carsten Cramer and BVB legend player, Wolfgang "Teddy" de Beer. Further welcoming of the new partnership is BVB Head of Asia, Suresh Letchmanan who comments: “We are very pleased to have secured Instaforex as a partner of Borussia Dortmund. The partnership with the leading online Forex trading company is a win for all sides - especially the fans in the markets of Asia and CIS who can look forward to many exciting activities with the BVB.”

Stephen Pearson of SMG added "We are delighted to have secured this new partnership that now positions Instaforex as the highest profile forex sponsor currently in the Bundesliga".  


About Instaforex:

In its eleventh successful year of operations, Instaforex continues to push the boundaries of success and confirm its number one positioning. The broker’s history of profile sponsorships in sport around the world have included Premier League team Liverpool FC and FormulaE team Dragon Racing. An award-winning business in every year since launch, Instaforex has won in such categories as the Best Broker in Asia, Best Broker in Eastern Europe, Best Retail Forex Broker, Best Broker in CIS and many others.  








SMG Extend LeoVegas Partnership with Lothar Matthaus


SMG are delighted that leading sports betting brand LeoVegas have extended their partnership with German legend, Lothar Matthaus.

The partnership extends past Euro2020 and forms a critical part of LeoVegas marketing strategy across Europe.

SMG continue its track record of sourcing and matching high profile brands with relevant ambassadors.

SMG Unite Instaforex with India GrandMaster Viswanathan Anand




SMG are delighted to have brokered a Brand Ambassador partnership between Instaforex and "Vishy" Ananad as the broker  celebrates its eleventh anniversary.  


Anand has more than 30 years of a meteorical career. In 1985, he became the  youngest Indian International Master, in 1987 he won The Junior World Championship and in 1988 he became the first Indian Grandmaster. In 1992 he showed his world leading ambitions by winning a super tournament in Reggio Emilia ahead of Kasparov and Karpov. In 2000 he became Fide World champion and in the year 2007 he finally became an undisputed world champion and held his title for 6 years. In the same year of  2007, he was awarded India's second highest civilian award, the Padma Vibhushan, making him the first sportsperson to receive the award. He is also current World Rapid Chess Champion.


Viswanathan Anand commented: 

"If you look at chess and forex you will find a lot of similarities. Both activities are about earning a living by pure intellect, both give you complete freedom on where to live, when to work etc. You can’t work in modern chess without a computer, the same situation is in Forex. In Forex you need to forecast currency movements, in chess you need to forecast the moves of your opponents. So I was not surprised to find out that there are many chess players in InstaForex, even the president has a rating of 2200. So that’s why I’m wholeheartedly looking forward to start working with InstaForex"

Stephen Pearson, CEO of Sports Media Gaming commented that "this is a real standout partnership that creates a strong point of difference in the market and we are thrilled to have been involved in the strategy and negotiation"

SMG unite Tappit and Birmingham City FC


SMG are delighted to have brokered an agreement between 
Birmingham City Football Club and Tappit to launch Blues Fastpay. 
Blues Fastpay offers supporters a cashless payment system at all 
Kiosks across St. Andrew’s Trillion Trophy Stadium. 


The innovative system, produced by the cashless experience expert, aims to reduce serving time and improve the overall matchday experience for fans.

Blues Fastpay will be introduced at the start of the 2018/19 season. Supporters will be able to top up cash onto their Season Tickets to pay for food and drink at Kiosks, fan bars and also to purchase merchandise in the Blues Store.

Ian Dutton, Head of Commercial, Birmingham City Football Club, said: “Blues Fastpay is one of the ways that we are bringing the best experience possible to Birmingham City supporters inside St. Andrew’s Trillion Trophy Stadium.

Blues will also introduce paperless ticketing for non-season ticket supporters at St. Andrew’s Trillion Trophy Stadium. Match passes will be issued to any Blues fans purchasing a ticket for the first time. Their unique match pass will then be re-used for all future home ticket purchases.

Jason Thomas, CEO, tappit, added: “We’re fully behind Birmingham City in their quest to improve fan experience and proud to be part of their journey in enhancing St. Andrew’s Trillion Trophy Stadium with Blues Fastpay.

“As dedicated sports fans ourselves, we understand the frustration of missing the action while stuck in a queue. Improving the fan experience is why we exist and we’re excited to be doing that for Blues fans.

“Blues Fastpay is even quicker than bank-issued contactless cards and easy to manage, so supporters can enjoy the action on the pitch without spending unnecessary time queuing.”

Separate tills and queueing points will be created at all 93 kiosks inside the home concourses at St. Andrew’s Trillion Trophy Stadium.
Only cash that is loaded onto the card can be spent. Blues fans will be able to top up their cashless cards in a variety of ways; online, at St. Andrew’s Trillion Trophy, via auto top-up and through the Blues App.

SMG's CEO Stephen Pearson commented "this is a unique agreement and a game changer in payments at stadiums, we are thrilled to have been instrumental in this deal with The Blues".

SMG Expand AvaTrade Deal with Manchester City











SMG have expanded AvaTrade's partnership with Manchester City to a global level sponsorship.

The multi-year deal is an expansion of an agreement signed by the two parties back in February, which saw AvaTrade become the Premier League champions’ regional partner in China, Asia and Latin America.

Under the terms of the partnership, AvaTrade will offer its customers and business partners exclusive City-related promotions, prizes and VIP trips to the club’s Etihad Stadium


“As one of the most regulated and trusted brokers in the industry, AvaTrade's global partnership with Manchester City is an important step towards making trading accessible for everyone all over the planet,” added AvaTrade chief executive Dáire Ferguson. "It’s vital that every single football fan and investor worldwide will know that there is no limit to what they can achieve if they set their minds to it.”


Stephen Pearson added "SMG continue to be at the forefront of driving significant return on investment for brands in the online trading sector and are delighted to have brokered this agreement."

SMG Serves up an Ace as Caroline Wozniacki becomes Lympo Ambassador

Sports Media Gaming (SMG) are delighted to announce their latest high-profile sports sponsorship agreement direct from the spectacular PR launch in Monaco, as Tennis superstar Caroline Wozniacki becomes a global ambassador of blockchain app Lympo which motivates people to exercise and be healthy.

Wozniacki, who won the Australian Open this year, will promote Lympo to her fans, followers and the wider sports community, explaining the app benefits.

While people around the world suffer from unhealthy lifestyles, the Lympo app provides motivation to encourage users to take steps to be healthier and happier. 
Wozniackiwas last month named by Forbes as the World's Most Influential Female Athlete– she is ranked 8th on the list of the Most Powerful Women in International Sports 2018– and chose to become Lympo app ambassador to further enhance her fitness mission.
Wozniacki, who is the first ever female athlete to endorse a blockchain product, said: “Sport is my life and what motivates me every morning when I wake up to work hard and be the best I can be. I believe in Lympo’s goal to encourage people to exercise and be healthy.

“Lympo has a game-changing idea to use technology to inspire positive lifestyle changes and I was particularly impressed by the plans for its Foundation which will support sports events around the world.”

Lympo will utilise the data we track on our phones and wearables to reward LYM tokens for achieved fitness and mindfulness goals. 

While hundreds of millions of people record their fitness and wellness data on multiple running, exercising, diet, meditation, sleep tracking and other apps, their users cannot aggregate and store, share or monetise this data.

Lympo employs blockchain technology and rewards users who meet their milestones, for example, running 5 miles a week, with LYM tokens. The tokens can be spent to buy further fitness and wellness products and services.

Lympo users will also gain rewards from allowing health and fitness industry players to access their data for data enabled decisions in a wide range of applications.

Lympo is led by another strong female, fast emerging tech star and Lympo CEO, Ada Jonuse, who added: “Lympo will motivate people to be healthy and unite the biggest fitness and healthy lifestyle community in the world. Caroline Wozniacki is an inspiration for millions of people globally and Lympo see her leadership as an example we want to follow. 

The Lympo vision is to improve the health and well-being of people around the world by providing tangible incentives via the Blockchain platform. We are disrupting the fitness market by connecting with health industries directly through the use of this technology.”
Stephen Pearson of sports marketing agency Sports Media Gaming (SMG) added “we are absolutely delighted to have brokered this long-term partnership between such a high profile star as Caroline Wozniacki and cutting edge blockchain APP Lympo. 

It’s Game Set and Match for SMG as we continue to be at the forefront of global sports sponsorship when it comes to emerging brand sectors”


Lympo is a health and wellness ecosystem, with a wallet that rewards users with Lympo tokens (LYM) for sharing and achieving their health goals, including all industry players: personal trainers, gyms, sports and wellness businesses and health insurance.


By tracking health-related data on smartphones and wearables, Lympo aims to build healthy lifestyles and grow the Lympo community. Tokens earned by users can be used to pay for fitness, wellness and other health-enhancing products and services. 

They will also be able to interact with health insurances, sports and wellness businesses and employers who want to encourage their staff to remain healthy.
A passionate team of entrepreneurs, sports and health professionals and a versatile and experienced board of advisors including experts on blockchain for science, health specialists and technology experts make Lympo a frontrunner of the blockchain innovation. 
Lympo is backed by the biggest blockchain names such as Sonic Zhang, Bill Angelidis, Antanas Guoga. It has been actively forming partnerships with elite sportspeople, including world champion Olympic track and field athlete, Andrius Gudžius and fitness trainer Jordan Travers.

The aim of the Lympo Blockchain for Sports Foundation is to support sporting events and initiatives around the world, while promoting the Lympo app and encouraging healthy lifestyles.
Some of the Lympo tokens will be reserved for the Sports Foundation, which will be overseen by a board made up of famous athletes, Lympo partners and leaders in sports communities from various countries. Lympo token holders owning a considerable number of tokens will be invited to vote on funding proposals.
Lympo is also creating awareness by sponsoring major sporting events, such as the world’s first ever Blockchain Marathon that was held in Lithuania in September 2017. All 15,000 marathon runners involved in the event were given LYM tokens for participating.
Lympo recently appointed blockchain investor, European member of Parliament and philanthropist Antanas Guoga as head of its Blockchain for Sports Foundation.





SMG Brokers Binomo Endorsement with Victor Moses



SMG are delighted to announce its latest signing.

Binomo, (www.binomo.com), the multi award winning online trading platform, has partnered with Chelsea star and the 2018 Nigerian player of the year, Victor Moses.
Moses becomes Binomo’s brand ambassador for Africa and Indonesia and will play an integral part in the company’s marketing campaigns in these key territories for the brand, starting with the Forex Expo Africa at the end of March, where Binomo are one of the event sponsors.
Moses’ performances for Chelsea in the 2016/17 campaign helped the club to win the Premier League title and ensured their return to European football in the Champions League.

He was also one of the key players as Nigeria became the first African nation to book a ticket to the Russia 2018 World Cup where he played in four of the six World Cup qualifying clashes, scoring three times.

It’s been a hugely successful period for Moses, who has just been crowned Nigerian player of the year 2018 by the Nigerian Football Federation.

He was also voted Footballer of the year at the Nigerian Sports Award in November 2017,  for the second time in his career, having first won it in 2013 (a year where he won the Europa League with Chelsea whilst also helping Nigeria to their third Africa Cup of Nations trophy).

Both Binomo and Victor Moses are considered at the top of their game and have joined forces to show traders that they, too, can reach the height of success.
Following becoming an ambassador for Binomo, Moses said, "Trading with Binomo is secure, accurate, and delivers superior customer service. I am delighted to be involved with such a leading brand."
"We're proud of this partnership agreement with a superstar like Victor Moses. We are both number one in our respective fields, on a global scale," added Binomo.  



About Binomo

Binomo has stood out as a top broker since its inception by offering an incomparable trading experience with a multi-lingual customer service department, the widest array of global assets, and an intuitive trading platform.  Offering its traders a customer-first interaction and lucrative, easy-to-use trading solutions, Binomo firmly confirms its # 1 positioning.