SMG unite Fluendo and iSportconnect In Exclusive Partnership to Promote LongoMatch

iSportconnect, the world’s largest global private network of sports business executives, has announced today an exclusive partnership with Fluendo to exclusively promote its video analysis software product, LongoMatch.

Under the terms of the new agreement, LongoMatch is the official Sports Video Analysis Partner of iSportconnect. LongoMatch will be an exclusive partner at a wide range of iSportconnect events throughout the year, including invitation only Directors Clubs in cities such as London, Paris Lausanne and Abu Dhabi.

LongoMatch will also present a number of digital, media and technology masterclass events in London , Lausanne and New York, and will create a bespoke  Sports Performance Masterclass event with iSportconnect, bringing together many of the top sports performance directors and coaches.

The partnership also provides LongoMatch extensive coverage across iSportconnect’s multichannel platforms, including custom content on iSportconnect TV.

The partnership will launch at iSportconnect’s Directors Club event in London on March 17, which includes an exclusive line up of panelists from the sports world including Brett Gosper (Chief Executive of World Rugby)  Steve Parish (Chairman of Crystal Palace FC) and Alistair Kirkwood (Managing Director of NFL in the UK)

Sree Varma, Founder and CEO of iSportconnect expressed his delight at the partnership and said: “LongoMatch is a highly innovative product and a leader in its field. We are thrilled to have entered into an exclusive partnership with LongoMatch and to promote it via our multiple channels to the global sports business.” 

Muriel Moscardini, CEO of Fluendo echoed the positive sentiments. “Our new partnership with iSportconnect gives us ’one stop’ access to key decision makers across the global sports industry. We are excited about this new relationship and look forward to working together with the iSportconnect team.”

About Fluendo / LongoMatch

Founded in 2004 in Barcelona, Fluendo ( is an international company that enables multimedia and video on a wide variety of devices and operating systems. The company recently acquired LongoMatch (, a cross-platform software tool that lets users perform real-time analysis on sports game video feeds.

LongoMatch software lets users tag plays, review portions of a live game in slow motion and create post-match analysis, all adaptable to a variety of video formats.

The software also lets users review tagged events in-game and lets them export the clips while still analyzing the game live. It is currently available for Windows, Mac and Linux operating systems.

LongoMatch was nominated as one of the 10 best sports analysis systems in the world in the 2013 Performance Video Analysis Software Guide and is currently used all over the world by amateur and professional sports teams including the Belgium national World Cup football team and the Spanish national handball federation.

About iSportconnect is the one stop platform for members of the sports industry with private community, latest news, features, community discussions, executive jobs and marketplace opportunities. 

iSportconnect TV is the first online TV channel for the worldwide sports business industry. iSportconnect TV broadcasts daily news shows and weekly round-ups of the major news stories, with expert insights from key sports industry experts.

It also provides viewers with one-on-one interviews and special programming dedicated to certain sectors of the industry.

Sports Media Gaming is delighted to also act as PR and Media agency for Fluendo in Europe to assist in promoting Longomatch to the European sports market.

SMG Broker Partnership Between Nottingham Forest and ICM Capital

SMG are delighted to have brokered a partnership between leading FX Trading company ICM Capital and Nottingham Forest Football Club.

The partnership sees the online Forex and CFD trading firm become The Reds’ back of shirt sponsor for the remainder of the 2014-15 season, while the company will also be entitled to in-stadium branding.

ICM Capital offer 24-hour access to a diverse range of trading products including foreign exchange, commodities, futures and indices.

Mr Shoaib Abedi, Director and co-founder of ICM Capital, added: “We are excited to step into the football industry with a prestigious club such as Nottingham Forest, which has such a tremendous history. As football is the most watched sport in the world, we took advantage of an opportunity to become partner of one of the best teams in England. We are very excited about the global exposure that will enhance our ever increasing international presence; and we look forward to supporting The Reds to achieve their aims.” 

Mr Fawaz Al Hasawi (part of the Kuwaiti Al-Hasawi family), the club’s owner and Chairman since 2012, added: “Nottingham Forest continues to work with strategic partners who share the club’s principles both on and off the pitch. As such, we are delighted to attract a company that has grown exponentially in the last years and become a leader in its field. We look forward to a developing a long and mutually beneficial partnership.”

Stephen Pearson, SMG CEO comments “The deal was carefully thought out and selected on the basis of Nottingham being a club that has significant heritage and stature and  that all of Nottingham Forest’s matches are broadcast live into UAE/GCC which are key markets for ICM Capital.”

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