SMG Broker Partnership Between Nottingham Forest and ICM Capital

SMG are delighted to have brokered a partnership between leading FX Trading company ICM Capital and Nottingham Forest Football Club.

The partnership sees the online Forex and CFD trading firm become The Reds’ back of shirt sponsor for the remainder of the 2014-15 season, while the company will also be entitled to in-stadium branding.

ICM Capital offer 24-hour access to a diverse range of trading products including foreign exchange, commodities, futures and indices.

Mr Shoaib Abedi, Director and co-founder of ICM Capital, added: “We are excited to step into the football industry with a prestigious club such as Nottingham Forest, which has such a tremendous history. As football is the most watched sport in the world, we took advantage of an opportunity to become partner of one of the best teams in England. We are very excited about the global exposure that will enhance our ever increasing international presence; and we look forward to supporting The Reds to achieve their aims.” 

Mr Fawaz Al Hasawi (part of the Kuwaiti Al-Hasawi family), the club’s owner and Chairman since 2012, added: “Nottingham Forest continues to work with strategic partners who share the club’s principles both on and off the pitch. As such, we are delighted to attract a company that has grown exponentially in the last years and become a leader in its field. We look forward to a developing a long and mutually beneficial partnership.”

Stephen Pearson, SMG CEO comments “The deal was carefully thought out and selected on the basis of Nottingham being a club that has significant heritage and stature and  that all of Nottingham Forest’s matches are broadcast live into UAE/GCC which are key markets for ICM Capital.”

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