Vantage x Mclaren Racing

SMG are delighted to have sourced and brokered a multi-year partnership for Vantage, the online trading platform, as an Official Partner of the McLaren Extreme E (MX) team from the 2022 season.

Vantage is a global, multi-asset broker offering clients access to a nimble and powerful service for trading Contract for Differences (CFDs) on Forex, Commodities, Indices, Shares, and Cryptocurrencies. The partnership marks the union of two brands who champion the empowerment of people, with Vantage valuing a trusting, human-focused approach to its services, and McLaren putting the fans at the heart of its team.

 Vantage joins McLaren’s Extreme E programme for its debut season in the race series. Extreme E is the electric motor racing series which races in remote parts of the world to raise awareness of the issues of climate change.


The Vantage branding will be carried on the chassis side and roof of the McLaren Extreme E race car, and also on the racing overalls of drivers Emma Gilmour and Tanner Foust from the 2022 Desert X Prix in Saudi Arabia.


Zak Brown, CEO, McLaren Racing, said:


“We’re delighted to partner with Vantage ahead of our first season competing in Extreme E. It’s crucial that we work with partners who reflect our team’s values, and Vantage shares our commitment to sustainability, innovation and performance. 


“Racing in Extreme E marks an exciting new chapter for McLaren Racing, and our partnership with Vantage supports us in taking this important step in expanding our racing portfolio while accelerating our learnings in sustainability.”



David Shayer, CEO, Vantage UK, said:


“The partnership with McLaren Racing is a big step for Vantage. The company values speed and innovation in the same way we do. Throughout the course of our rebrand, we did some soul searching about what kind of company we are. Now, as part of our expansion strategy, we decided to explore a sponsorship in a sport we felt would raise awareness of our upgraded services. 


“Considering we are a broker that provides unparalleled technology to allow for fast trading execution, it made sense to look at something in racing, which is when we discovered Extreme E and McLaren. It became clear immediately that there were some parallels between our brands and sectors, but we also decided we wanted to contribute to a sport that raised awareness of climate change as a means of showing our support for addressing this global issue.”







Bitstamp x Immortals

SMG are delighted to have represented Bitstamp in sourcing and negotiating this muti-year partnership with Immortals, one of North America's leading esports organizations.


The multi-year partnership connects the web3 and gaming communities through influencer marketing, the Immortals Invasion event series, and fan crypto giveaways

DETROIT (Feb. 9, 2022) — Immortals, the Great Lakes-based professional esports organization currently competing in League of Legends, Wild Rift, and VALORANT, and Bitstamp, the world’s longest running cryptocurrency exchange, announced a 3-year partnership in which Bitstamp becomes a Founding Partner and the Official Cryptocurrency Exchange of Immortals.

This partnership allows Immortals and the organization’s talent to explore future crypto integrations and NFT activations with the support of one of the world’s most established and trusted digital asset companies. 

“Our partnership with Immortals is an extension of our mission to empower our customers by creating a more authentic experience between crypto and gaming,” said Bobby Zagotta, CEO of Bitstamp USA. “The esports community is diverse, passionate, and highly-attuned to the digital evolution. It is among the first to explore the integration of digital assets within their industry.”

Immortals and Bitstamp are collaborating across several initiatives:

`    Team Bitstamp: Immortals is launching a team of content creators that will serve as Bitstamp brand ambassadors. Team Bitstamp members will offer fans interactive streams, custom content, and exclusive giveaways that fuse crypto and gaming.

    Immortals Invasion: In celebration of the League of Legends World Championship coming to North America in 2022, Bitstamp will serve as the presenting partner of an Immortals Invasion event during the World Championships in the Great Lakes Region. Immortals and the Immortals Progressive LCS team will launch in-person gaming activations, real-time social content, vlogs, custom content, and more to engage with and celebrate the League of Legends community.

    Immortals LCS Trigger Program: Fans will have the chance to win crypto every time Immortals draws “First Blood” (registering the first kill) in an official LCS match. 

The Immortals and Bitstamp activations are specifically designed as both an educational opportunity, through which fans can learn more about crypto, and to enable fans to explore and interact with the web3 space through events, content with popular creators, and community-driven rewards.

“It’s a priority for us as an organization to show up for our community and bring them value through innovative partnerships like this one with Bitstamp, the longest-running crypto exchange in the world,” said Jordan Sherman, Immortals’ CEO. “This partnership will further enhance the Immortals fan experience with real, tangible benefits that connect the crypto and gaming worlds.”


About Immortals

Immortals is a U.S.-based professional esports organization representing the Great Lakes Region, with a mission to serve as the region's gateway to all things gaming. Immortals is dedicated to using gaming as a connective force linking its players, influencers and creators, fans, staff, and the broader gaming community through its competitive operations, community-driven activations and initiatives, tournaments, partnerships, and more. Immortals competes across multiple premier esports titles, including League of Legends (LCS), VALORANT, and Wild Rift.


For more information, please visit and follow Immortals on Twitter, Instagram, TikTok, YouTube, and Snap.


About Bitstamp

Bitstamp is the world’s longest-running cryptocurrency exchange, supporting investors, traders and leading financial institutions since 2011. With a proven track record, cutting-edge market infrastructure and dedication to personal service with a human touch, Bitstamp’s secure and reliable trading venue is trusted by over four million customers worldwide. Whether it is through their intuitive web platform and mobile app or industry-leading APIs, Bitstamp is where crypto enters finance. For more information, visit