BitStamp x Guild Esports

SMG are delighted to announce it has brokered the multi-year main partnership between leading crypto currency exchange, BitStamp and Guild Esports.  

Exclusive £4.5m sponsorship deal signed with Bitstamp

Guild Esports (LSE: GILD; OTCQB: GULDF), a global teams organisation and lifestyle brand, is pleased to welcome Bitstamp, the world’s longest-running crypto exchange, as the Company’s exclusive Official Cryptocurrency Exchange partner with the signing of a three-year global sponsorship deal for £4.5 million.

The sponsorship will commence on 29th January 2022. This is the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenues of £1.5m over the three-year period. 

As part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild’s team jersey and will also appear across social and digital content featuring the Company's pro-players and content creators. Bitstamp's logo and brand will also be integrated at Guild's new flagship London headquarters which are due to open in early 2022.

In addition, Guild and Bitstamp will collaborate in the development of numerous projects and activations aimed at enhancing Guild’s fanbase and Bitstamp customers' experience and creating high-quality content the esports community has come to expect from Guild. 

Bitstamp is one of the world’s longest-established cryptocurrency exchanges, supporting investors, traders and leading financial institutions since 2011. With a proven track record, cutting-edge market infrastructure and dedication to personal service, Bitstamp is trusted by over four million customers worldwide. In 2014, the exchange became the first to ever conduct a financial audit of a crypto firm. Bitstamp was also the first nationally licensed Bitcoin exchange in the world when its EU base, Luxembourg, granted it a payment institution licence in 2016, warranting the exchange’s regulation across Europe.

Kal Hourd, chief executive of Guild Esports, said: "We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities.

“Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course.”

Julian Sawyer, CEO of Bitstamp, added: “Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto,”

GemForex x David Beckham

Sports Media Gaming (SMG) are delighted to have brokered a multi-year partnership between David Beckham and GemForex where the sporting icon will be endorsing GemForex all across Asia.

"I am thrilled to have been responsible for brokering this groundbreaking agreement, and honoured to have sourced and negotiated such a comprehensive partnership" says Stephen Pearson, founder of SMG.

"SMG have been at the forefront of driving return on investment for financial trading brands for over ten years, and we continue to set high standards when securing the most high profile partnerships and negotiating the best commercial terms for our clients"



ThinkMarkets x Liverpool FC

SMG are delighted to announce that we have sourced and negotiated a multi-year global partnership between ThinkMarkets and Liverpool Football Club.


Stephen Pearson, Founder of SMG commented.

“We are delighted to maintain our strong reputation within the online trading sector and be a first point of call for many leading brands when it comes to sports sponsorship. This is a truly fantastic partnership and one we are immensely proud of putting together from start to finish"

"Working with the team at ThinkMarkets - Angela and Adil have been a pleasure to work with, and the same goes for working with Jonathan "JK" Kane at Liverpool FC, a true professional"

More to come from SMG in the weeks ahead.......

SMG Unite Instaforex & World Champion Swimmer, Yuliya Efimova

SMG are dleighted to broker the global partnership between legendary swimmer Yuliya Efimova and InstaForex . Yuliya is 6-time World Champion, 10-time European Сhampion, and holding an incredible collection of 41 medals in all major events.

"Yuliya Efimova has everything to represent our values," says Ildar Sharipov, the President of InstaFintech Group. "That's not only the ability to outperform the strongest rivals from across the world, but also a сombination of the hardest work and sharing 100% of positive energy with her fans. This combination of competitive, yet positive spirit is not something you can find very often. That's why there just could not be a better match for InstaForex. It's an honor to work together with one of the most prominent and popular female athletes".

"I've never been into online trading," says Yuliya. "However, the diversity that InstaForex has to offer together with an innovative touch are really impressive! That's why I am so happy to become a brand ambassador for InstaForex and hope to make some contribution to the success of this brand".

CampoBet x The Champions Hockey League

CampoBet becomess exclusive sponsor of the Champions Hockey League (CHL) in Sweden for the seasons 2020-21 until 2022-23.

Top Swedish teams competing in the competition include Skellefteå AIK, Färjestad KarlstadRögle AngelholmLulea HF (2014/2015 season Champion) and current champions and four-time winners Frölunda Indians.

As an Official Sponsor of one of ice hockey's most watched competitions, the CampoBet logo will appear on rink boards and media backdrops in Sweden during television broadcast of the initial eight highly anticipated matches in the cities of Karlstad, Ängelholm, Luleå and Gothenburg during the season 2020-21. The brand will also feature on under-ice advertising should any Swedish teams progress to the round of 16 and onward.

The online sportsbook will also give its customers the chance to win signed souvenirs from Swedish teams, VIP tickets to attend the games and a few lucky winners will have a chance to get in behind the scenes at selected matches.  


Recently launched in the territory, CampoBet is one of most popular continental brands and boasts a varied selection of sports betting events and options. 


Boris Chaikin, CEO of CampoBet’s platform said, “CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so. “We are delighted to be involved with one of hockey’s best-known competitions and look forward to tuning in to its eagerly awaited fixtures.” 


SMG Renew "Vishy" Partnership for Instaforex

SMG are delighted to have renewed the Brand Ambassador partnership between Instaforex and "Vishy" Ananad. 

Anand has more than 30 years of a meteorical career. In 1985, he became the  youngest Indian International Master, in 1987 he won The Junior World Championship and in 1988 he became the first Indian Grandmaster. In 1992 he showed his world leading ambitions by winning a super tournament in Reggio Emilia ahead of Kasparov and Karpov. In 2000 he became Fide World champion and in the year 2007 he finally became an undisputed world champion and held his title for 6 years. In the same year of  2007, he was awarded India's second highest civilian award, the Padma Vibhushan, making him the first sportsperson to receive the award. He is also current World Rapid Chess Champion.

SMG Unite Rapidz with Reading FC

SMG are dleighted to have brokered the agreement between Reading Football Club and international financial technology firm/ digital wallet specialist, Rapidz (, as Official ‘Back of Shirt’ Partner for 2020-21.

For the first time, this partnership brings a niche brand category, the crypto ecosystem within fintech industry, to football shirt sponsorship.

Rapidz is a Singapore-founded financial technology company that reimagines the digital finance/payment experience and propels the crypto ecosystem to a broader audience.

The company offers users the ability to have an all-in-one finance platform to access blockchain finance.

Rapidz also allows users to top up mobile plans across 170 countries and shop at 155,000 merchants which now accept digital currencies through the firm’s technology - including Major Cineplex Group in Thailand for example.

Their innovative Initial Wallet Offering (IWO) brings utility and spendability to blockchain tokens. App users enjoy easy-to-use payment and remittance services at the lowest rates – enabling users to send and receive crypto as effortlessly as sending an email.

As part of the partnership, the Rapidz logo will appear prominently on the back of the shirts of the men’s and women’s first team as well as our Under-23s team for all league and domestic cup matches.

This will run in tandem with pitchside advertising at Madejski Stadium, branding on interview backdrops and a presence across the club’s digital and social media platforms.

Rapidz clients, meanwhile, will also be able to benefit from VIP hospitality packages and have access to tickets to watch the Royals in action, once fans are again allowed in the stands.

Tim Kilpatrick, Reading Football Club’s Head of Sales and Partnerships, said “We’re delighted to announce Rapidz as our new ‘Back of Shirt’ Partner. We’re an ambitious club, in a fast-growing technology town, and we are honoured to be the first football club in the world to partner with such an innovative, progressive company as Rapidz.”

Commenting on the partnership, Panos Pavlakis, Senior Vice President of Rapidz added "Having experienced first-hand the excitement and global reach of English football - especially in south-east Asia - we are thrilled to establish this unique partnership with Reading Football Club.

“Living in the current challenging times where innovation and advancement are needed through new technologies, it is especially exciting to forge this partnership with a like-minded and ambitious football club! We are looking forward to a mutually beneficial relationship with the Royals!”

For more information on Rapidz, please visit their website