SMG Broker Instaforex and Borussia Dortmund Partnership

SMG are delighted to announce it has sourced and brokered a new partnership between Bundesliga giants, Borussia Dortmund, and leading online forex trading company InstaForex. This is an initial two year agreement that will run until the end of the 2020/21 season. 

 The partnership incorporates a significant range of assets including the use of new technology that sees Instaforex messages regionally broadcast via digital billboards to Asian markets at Bundesliga home matches.The new alliance will also see InstaForex offer exciting Borussia experiences to the customers who are fans in these markets, including tickets to watch the “Black and Yellows” play at home at Germany’s largest football stadium, “SIGNAL IDUNA PARK”. Moreover it will give a chance to Asian customers of InstaForex to get closer to Borussia without leaving their country by meeting Borussia legends, becoming a part of Borussia’s Asian tour 2020 etc.

Commenting on the new partnership, Ildar Sharipov, founder and President of Instaforex said "At the moment InstaForex is not only a broker but rather an IT company, investing heavily to technology and striving to offer the customers new innovative products on a regular basis. It’s well known that IT plays a very significant role in football too, so were looking not only for a leading team but also for technology evangelists in football which are perfect match to our business philosophy. For these reasons it was a natural choice to align with such a team as Borussia Dortmund. We look forward to working with the club to further our respective brands in the markets of Asia and CIS.


The InstaForex delegation were welcomed to the SIGNAL IDUNA PARK by the COO of Borussia Dortmund, Carsten Cramer and BVB legend player, Wolfgang "Teddy" de Beer. Further welcoming of the new partnership is BVB Head of Asia, Suresh Letchmanan who comments: “We are very pleased to have secured Instaforex as a partner of Borussia Dortmund. The partnership with the leading online Forex trading company is a win for all sides - especially the fans in the markets of Asia and CIS who can look forward to many exciting activities with the BVB.”

Stephen Pearson of SMG added "We are delighted to have secured this new partnership that now positions Instaforex as the highest profile forex sponsor currently in the Bundesliga".  
About Instaforex:

In its eleventh successful year of operations, Instaforex continues to push the boundaries of success and confirm its number one positioning. The broker’s history of profile sponsorships in sport around the world have included Premier League team Liverpool FC and FormulaE team Dragon Racing. An award-winning business in every year since launch, Instaforex has won in such categories as the Best Broker in Asia, Best Broker in Eastern Europe, Best Retail Forex Broker, Best Broker in CIS and many others.  








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SMG Unite Instaforex with India GrandMaster Viswanathan Anand




SMG are delighted to have brokered a Brand Ambassador partnership between Instaforex and "Vishy" Ananad as the broker  celebrates its eleventh anniversary.  


Anand has more than 30 years of a meteorical career. In 1985, he became the  youngest Indian International Master, in 1987 he won The Junior World Championship and in 1988 he became the first Indian Grandmaster. In 1992 he showed his world leading ambitions by winning a super tournament in Reggio Emilia ahead of Kasparov and Karpov. In 2000 he became Fide World champion and in the year 2007 he finally became an undisputed world champion and held his title for 6 years. In the same year of  2007, he was awarded India's second highest civilian award, the Padma Vibhushan, making him the first sportsperson to receive the award. He is also current World Rapid Chess Champion.


Viswanathan Anand commented: 

"If you look at chess and forex you will find a lot of similarities. Both activities are about earning a living by pure intellect, both give you complete freedom on where to live, when to work etc. You can’t work in modern chess without a computer, the same situation is in Forex. In Forex you need to forecast currency movements, in chess you need to forecast the moves of your opponents. So I was not surprised to find out that there are many chess players in InstaForex, even the president has a rating of 2200. So that’s why I’m wholeheartedly looking forward to start working with InstaForex"

Stephen Pearson, CEO of Sports Media Gaming commented that "this is a real standout partnership that creates a strong point of difference in the market and we are thrilled to have been involved in the strategy and negotiation"