Betbutler Partner

SMG have brokered an agreement for Betbutler to be the exclusive betting partner of the world's only sports business social network

Following on from other high profile sports sponsorship deals arranged by Sports Media Gaming, the deal cements Betbutler as the preferred betting and gaming partner of the sports business community.

Betbutler Partner Football League

The Football League has agreed a partnership with concierge betting service Bet Butler, which will see the company become the 'Official Betting and Gaming Provider of The Football League’ in a two-year deal.
The sponsorship agreement will see a share of the money bet on Football League matches go towards participating clubs, which means over 80 teams will benefit when a fan places a bet.
Bet Butler offers fans the best available odds from more than 60 different bookmakers.
Football League chief commercial officer, Richard Heaselgrave said: ‘This is a really innovative partnership that delivers a fantastic win-win situation for supporters.  They will get the best odds in the marketplace and their club will benefit directly from their betting activity.’
Chris Bell, chairman of Bet Butler, added: ‘I am delighted by this deal that benefits both football league clubs and supporters. It is a marvellous endorsement of our unique technology which will offer the fans the best available price, but also deliver an important revenue stream for their club.’

SMG Introduce new betting partner to Sunderland AFC

Sunderland Football Club (SAFC) has announced as the club’s official Asian betting and gaming partner.The initial two year deal will offer Black Cats supporters across Asia a range of online activities including football betting on games in the Barclays Premier League in a deal with one of the continent’s largest online gaming companies.
Speaking about the new partnership, Sunderland AFC’s international marketing director Mike Farnan commented:

 “This is the first partnership that the club has signed in Asia and one that will help the growth of Sunderland AFC on an international level. This echoes our commitment to partnering with top line international brands and we are delighted with the partnership.”
Mike Chong, Asia Pacific Strategy Director for, added: “In Asia offline gambling is viewed very much as an engaging, social pursuit and the success of TLC88 has been to bring that sense of sharing and fun to the internet. This partnership brings together one of Asia’s top online gaming companies and one of the biggest clubs in English football. We believe that our knowledge of developing fun, interactive and engaging platforms will provide Sunderland’s international fan base with an exciting, new gaming experience.”