Top Swedish teams competing in the competition include Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm, Lulea HF (2014/2015 season Champion) and current champions and four-time winners Frölunda Indians.

As an Official Sponsor of one of ice hockey's most watched competitions, the CampoBet logo will appear on rink boards and media backdrops in Sweden during television broadcast of the initial eight highly anticipated matches in the cities of Karlstad, Ängelholm, Luleå and Gothenburg during the season 2020-21. The brand will also feature on under-ice advertising should any Swedish teams progress to the round of 16 and onward.

The online sportsbook will also give its customers the chance to win signed souvenirs from Swedish teams, VIP tickets to attend the games and a few lucky winners will have a chance to get in behind the scenes at selected matches.  

Recently launched in the territory, CampoBet is one of most popular continental brands and boasts a varied selection of sports betting events and options. 

Boris Chaikin, CEO of CampoBet’s platform said, “CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so. “We are delighted to be involved with one of hockey’s best-known competitions and look forward to tuning in to its eagerly awaited fixtures.” 

Anand has more than 30 years of a meteorical career. In 1985, he became the  youngest Indian International Master, in 1987 he won The Junior World Championship and in 1988 he became the first Indian Grandmaster. In 1992 he showed his world leading ambitions by winning a super tournament in Reggio Emilia ahead of Kasparov and Karpov. In 2000 he became Fide World champion and in the year 2007 he finally became an undisputed world champion and held his title for 6 years. In the same year of  2007, he was awarded India's second highest civilian award, the Padma Vibhushan, making him the first sportsperson to receive the award. He is also current World Rapid Chess Champion.

SMG are dleighted to have brokered the agreement between Reading Football Club and international financial technology firm/ digital wallet specialist, Rapidz (www.rapidz.io), as Official ‘Back of Shirt’ Partner for 2020-21.

For the first time, this partnership brings a niche brand category, the crypto ecosystem within fintech industry, to football shirt sponsorship.

Rapidz is a Singapore-founded financial technology company that reimagines the digital finance/payment experience and propels the crypto ecosystem to a broader audience.

The company offers users the ability to have an all-in-one finance platform to access blockchain finance.

Rapidz also allows users to top up mobile plans across 170 countries and shop at 155,000 merchants which now accept digital currencies through the firm’s technology - including Major Cineplex Group in Thailand for example.

Their innovative Initial Wallet Offering (IWO) brings utility and spendability to blockchain tokens. App users enjoy easy-to-use payment and remittance services at the lowest rates – enabling users to send and receive crypto as effortlessly as sending an email.

As part of the partnership, the Rapidz logo will appear prominently on the back of the shirts of the men’s and women’s first team as well as our Under-23s team for all league and domestic cup matches.

This will run in tandem with pitchside advertising at Madejski Stadium, branding on interview backdrops and a presence across the club’s digital and social media platforms.

Rapidz clients, meanwhile, will also be able to benefit from VIP hospitality packages and have access to tickets to watch the Royals in action, once fans are again allowed in the stands.

Tim Kilpatrick, Reading Football Club’s Head of Sales and Partnerships, said “We’re delighted to announce Rapidz as our new ‘Back of Shirt’ Partner. We’re an ambitious club, in a fast-growing technology town, and we are honoured to be the first football club in the world to partner with such an innovative, progressive company as Rapidz.”

Commenting on the partnership, Panos Pavlakis, Senior Vice President of Rapidz added "Having experienced first-hand the excitement and global reach of English football - especially in south-east Asia - we are thrilled to establish this unique partnership with Reading Football Club.

“Living in the current challenging times where innovation and advancement are needed through new technologies, it is especially exciting to forge this partnership with a like-minded and ambitious football club! We are looking forward to a mutually beneficial relationship with the Royals!”

For more information on Rapidz, please visit their website www.rapidz.io.