SMG Introduce new betting partner to Sunderland AFC

Sunderland Football Club (SAFC) has announced as the club’s official Asian betting and gaming partner.The initial two year deal will offer Black Cats supporters across Asia a range of online activities including football betting on games in the Barclays Premier League in a deal with one of the continent’s largest online gaming companies.
Speaking about the new partnership, Sunderland AFC’s international marketing director Mike Farnan commented:

 “This is the first partnership that the club has signed in Asia and one that will help the growth of Sunderland AFC on an international level. This echoes our commitment to partnering with top line international brands and we are delighted with the partnership.”
Mike Chong, Asia Pacific Strategy Director for, added: “In Asia offline gambling is viewed very much as an engaging, social pursuit and the success of TLC88 has been to bring that sense of sharing and fun to the internet. This partnership brings together one of Asia’s top online gaming companies and one of the biggest clubs in English football. We believe that our knowledge of developing fun, interactive and engaging platforms will provide Sunderland’s international fan base with an exciting, new gaming experience.”