SMG Unite FXPRIMUS and Melbourne City FC in Long Term Partnership

Sports Media Gaming are delighted to announce today from Abu Dhabi it has brokered a three and a half year deal between FXPRIMUS and Melbourne City FC.  

The announcement follows Manchester City FC’s global partnership deal with FXPRIMUS and comes after Melbourne City FC and Manchester City FC came together in Abu Dhabi on Tuesday.

With both clubs in Abu Dhabi on mid-season camps, Melbourne City FC met with Manchester City FC’s women’s and men’s teams for the first time, at a fan day at Mohammed Bin Zayed Stadium.

FXPRIMUS COO, Terry Thompson, met with Melbourne City FC’s Head Coach John van’t Schip and the playing squad to help celebrate the new alliance.

The timing of the partnership announcement not only extends the connection across the City network, but FXPRIMUS’relationship with both Melbourne City FC and Manchester City FC.

As Melbourne City FC’s latest Premier Partner, the agreement will see FXPRIMUS obtain promotional and marketing rights in Melbourne, including presence across the Club’s digital channels. 

FXPRIMUS will also be involved at Melbourne City FC’s match days, with a presence in hospitality suites and corporate functions at all home games at AAMI Park.

Scott Munn, CEO of Melbourne City FC, said: “We are excited to partner with FXPRIMUS and welcome them into the Melbourne City FC family. The Club is looking forward to working closely with them across our digital network and on match days at AAMI Park.”

Terry Thompson, COO of FXPRIMUS, said “Australia is a market of great importance for FXPRIMUS and what better way to cement our position than a partnership with Melbourne City FC. We are really looking forward to working with the club and further enhancing our relationship within the City Football Group.”

Stephen Pearson of SMG added "this is a unique partnership that extends FXPRIMUS's relationship with City Football Group and we are delighted we have been instrumental in bringing the parties together for Manchester City and now Melbourne City".