SMG Launches Regional Brand Partnership Initiative Into North And South America.
With the increasing regionalization of rights holder assets and the growing demand for alignment of brands to European sports, SMG have launched a regional brand partnership initiative into North and South America.
The venture is launched in conjunction with international media specialist, Simon Lynds who will spearhead the operation on the ground. Simon comes from a long and illustrious career in global media which included being CEO of the largest media representation group in the USA, Katz Media Group.
The initiative will predominatly focus on creating regional and global commercial opportunities for clubs in the top European Leagues, as well as for high profile Brand Ambassadors that enjoy significant exposure in these markets.
