SMG Broker Pioneering Shirt & Stadium Deal for Sappaya / Bury FC

SMG are delighted to have brokered a pioneering shirt and stadium technology deal between Sappaya and Bury FC.

Sappaya Group, a leading payment services provider, continues to take the lead in the payments industry by teaming up with Bury FC in a Club record agreement.

The deal will see two of Sappaya’s four brands appear on the club’s shirts. Payment gateway PaySec appears on the home shirt, while cashless payments provider tappit takes pride of place on the away shirt throughout the 2017/18 Season.

Sappaya and The Shakers are also committed to introducing tappit’s cashless payment technology to Bury FC’s Gigg Lane stadium – a pioneering move for UK football, more news to follow on this in the coming months.

Sappaya Chief Marketing Officer, Paul Winslow, shared the reasons for the Partnership, commenting “When the opportunity presented itself to Partner with Bury FC we didn’t hesitate. Their ambition and commitment to innovation match ours and we see the club as a fantastic platform to not only showcase our brands but to implement our cashless technology into a stadium environment.”

Bury FC Chairman Stewart Day commented “It gives me great pleasure to welcome Sappaya to the Bury FC family as our new main shirt partner. It’s fantastic to be working closely with a partner matching the ambition of the Football Club and we look forward to building a long-lasting relationship, where both brands can benefit from one another.””.

SMG's Stephen Pearson added " we are delighted to be again at the forefront of another pioneering sports sponsorship agreement , this time in the fast growing payments sector. This is a unique deal allowing Sappaya to promote two of its brands on the playing shirts and utilise its cashless technology in the stadium" 

About Sappaya
Sappaya is a payments ecosystem. It is the parent company of several Payment Service Providers. Individually dynamic; together the form a considerable network of payment solutions. Sappaya creates an infrastructure enabling each entity to be more effective:

About PaySec

PaySec links multiple territories, a comprehensive range of payment methods and billions of potential customers through one Asian payment gateway. The company was founded in 2014 and quickly established crucial relationships with hard-to-reach Asian institutions, particularly in China, Thailand and Indonesia. PaySec is dedicated to offering the best technology for its merchants and aggregates the most relevant payment methods in any given territory to maximise success for its merchants.
For more information see

About tappit 

tappit is a dynamic company specialising in cashless payment solutions for events and permanent venues. Its proprietary platform has been developed over many years to PCI security standards. The tappit product is location neutral and has been implemented in various territories. The technology allows users to store funds on wristbands or cards, enabling venues to work cash-free. The solution uses RFID technology and can be used for one-off events or permanent installations. tappit is the new name for Jade One, with the new brand launching next week to coincide with the new football season.
For more information see

About Bury FC 

Formed in 1885, Bury Football Club is based at Gigg Lane, the clubs home since formation.  After joining the Football League in 1894, the Shakers are now amongst the oldest clubs in English Football.  With a long and proud history, Bury FC are twice winners of the FA Cup and still hold the record for the highest ever score in the FA Cup Final (6-0 v Derby County 1903). Currently playing in the English Football League One, the club holds many unique records in its 132-year history and are the only club in the Football League to have scored over 1,000 goals in each tier of English Football.